The success and impact of every organization is defined not just by its business, but also by its overarching vision for sustainability, inclusivity, and employee well-being.

Sugandha Arora, our next pathbreaker, leads Corporate Communications strategy that aligns employees with the organization’s values.

Sugandha talks to Shyam Krishnamurthy from The Interview Portal about her 15 year journey as the Global Communications Head for Capgemini Real Estate Services (CRES) supporting the organization’s vision and sustainability goals.

For students, explore different opportunities; you might discover hidden passions. Build strong networks—they are as valuable as your knowledge.

Sugandha, tell us what were your initial years like?

I grew up in Chandigarh, a city known for its balance of urban planning and natural beauty. My parents were my first teachers in resilience and determination.

As a student at Sacred Heart School, I developed a love for communication early on, participating in debates, elocution contests, and event planning. These activities shaped my confidence and taught me the power of words. I was drawn to creativity and dabbled with music and poetry since early years. I remember getting a few poems published in the Tribune under the children’s contribution section. I also trained in girls’ soccer and represented Chandigarh for nationals several times. I chose Commerce in Class XI and XII because of my interest in business strategies and Economics.

What did you do for graduation/post graduation?

I pursued a Bachelor of Commerce (Honors) at GGDSD College, Panjab University, where I also specialized in Advertising and Sales Management. This course gave me my first real exposure to the world of marketing and communication, which later became my career.

What were some of the key influences that led you to such an offbeat, unconventional, and uncommon career in Corporate Communication?

Initially, I didn’t have a clear idea of where I wanted to go, but several influences helped me find my path:

  • Key Influencers: My college professors who introduced me to the art of storytelling and marketing.
  • People: My colleagues at AIESEC, where I learned the importance of connecting people through shared goals.
  • Turning Point: A week-long global event I organized during my early days at Capgemini. It was challenging yet exhilarating and made me realize how much I loved creating impactful experiences.

How did you plan the steps to get into the career you wanted? Tell us about your career path

I didn’t have a predefined plan but instead focused on exploring every opportunity that came my way. My journey started at AIESEC, which taught me how to network and manage projects. 

Then, at Capgemini, I had the freedom to explore multiple roles:

  • Instructional Designer: This role helped me master content creation.
  • APAC Operations Lead: I developed my skills in leadership and strategy.
  • Communications Portfolio: I discovered my passion for storytelling and creating impactful messaging.

My thought process was always to grow from each experience, learn from challenges, and adapt.

How did you get your first break?

My first significant break was at AIESEC, where I managed partnerships and national networks. It was an incredible experience that not only allowed me to hone my interpersonal skills but also gave me exposure to the nuances of managing large-scale collaborations. This role laid the foundation for my confidence to step into the corporate world. 

Sugandha, getting a job with a BCom degree is a challenge for many. How did you get into AIESEC as a fresher?

I completely relate to the challenges faced with a BCom degree. AIESEC is a voluntary organization that recruits from all major colleges. So, when I found their stall at SD college, I applied for it. I got into AIESEC by actively seeking opportunities that matched my interests and skills. AIESEC values enthusiasm, the ability to take initiative, and a global mindset, and I demonstrated these qualities during the recruitment process. I was deeply interested in their mission of developing leadership through global exchange programs, and I worked hard to show how I could contribute.

Since that was your stepping stone to your career in communication, can you explain what AIESEC does and in what role and how you contributed to the business?

AIESEC is a global platform for young people to explore and develop their leadership potential. It facilitates international internships and volunteer experiences with the aim of making a social impact while fostering cultural understanding.

In my role, I handled partnerships with organizations and managed AIESEC’s stakeholders and networks. This involved securing collaboration opportunities, maintaining relationships with key stakeholders, and strategizing outreach initiatives. My contribution directly supported AIESEC’s mission by connecting talented individuals to impactful opportunities, ensuring a win-win for both the interns and the organizations.

Career Journey at Capgemini:

When I joined Capgemini in 2010 as an Executive Assistant, I had no idea how transformative the journey would be. Over time, I gravitated toward roles that aligned with my strengths and interests, which led to:

  • CSR Management: This role gave me a sense of purpose and introduced me to stakeholder engagement.
  • Facilitator and Trainer: It was thrilling to guide individuals on soft skills and behavioral development.
  • Instructional Design: For two years, I crafted impactful learning modules.
  • Operations Lead: Managing APAC delivery centers sharpened my leadership and operational acumen.

Eventually, I found my calling in communications, a field that allowed me to leverage my creativity, storytelling ability, and strategic mindset. Capgemini was my playground, offering diverse opportunities and the nurturing environment I needed to explore and grow.

What were some of the challenges you faced? How did you address them?

Challenge 1: Transitioning between roles with little prior experience.

Solution: I leaned on mentors and immersed myself in learning.

Challenge 2: Handling high-pressure global events early in my career.

Solution: I stayed focused, asked for support when needed, and delivered with confidence.

Challenge 3: Balancing motherhood with a demanding career.

Solution: Capgemini’s supportive culture allowed me the flexibility to manage both effectively. Nowadays, we are all working from home, however, I remember the time when WFH was not the norm and my leaders were kind enough to extend this courtesy to me, so that I am able to support my ecosystem at home. I am touched every time I tell this story because it enabled a very special connection for me with Capgemini. 

Where do you work now?

I will be joining Tata Sons in December as the Group Communications Head for Group HR, transitioning from a rewarding 15-year journey at Capgemini. This new role presents an exciting opportunity to contribute to a legacy organization known for its impact and leadership.

As the Global Communications Head for Capgemini Real Estate Services (CRES), my role was to design and execute communication strategies that connected our vision with our stakeholders, both internally and externally.

Here’s an example:

When Capgemini launched its sustainability initiative: “Zero Hero” for global offices, my team and I created a comprehensive communication campaign. This involved:

  • Internal Engagement: Educating employees on circularity and best practices to go carbon neutral. through newsletters, events, and videos.
  • Stakeholder Collaboration: Highlighting the initiative’s impact through reports and success stories to engage with leadership and clients.
  • Digital Campaigns: Sharing Capgemini’s environmental milestones across social media to enhance brand perception.

The goal was not just to inform but to inspire action and align our people with the organization’s vision. This communication effort directly supported Capgemini’s sustainability goals and strengthened its position as a responsible corporate leader.

What does it entail and how does it aid the business?

Corporate communications is about building trust and ensuring alignment between the company’s actions and its messaging. It involves:

  • Crafting narratives that resonate with diverse audiences.
  • Strategically positioning the company’s initiatives to enhance reputation.
  • Driving employee engagement to build a cohesive organizational culture.

For example, clear communication about real estate strategies, like optimizing office spaces or sustainability, impacts cost management, employee productivity, and client perception. In short, effective communication serves as the bridge between organizational goals and stakeholder understanding, ultimately driving business success.

The Skills Behind the Role:
To succeed in this field, you need:

  • Creativity: To craft engaging campaigns and narratives.
  • Empathy: To understand diverse audiences and their needs.
  • Strategy: To align communication with business objectives.
  • Storytelling: To make complex ideas relatable and memorable.

These skills have been a cornerstone of my career, honed through varied experiences and a passion for learning.

What is a typical day like?

A typical day in my role involves brainstorming campaigns, collaborating with global teams, and managing high-impact projects. Every morning I wake up with a jump start excited to begin my workday, talk to my colleagues and feel fulfilled by the end of the day. A great day for me is when I have collaborated with my colleagues to accomplish our goals and create impact. 

What I love most is the freedom to innovate and the impact of my work on people and organizational culture. The fluidity in the way we work sparks a lot of innovation for me, and that’s integral especially for a portfolio like mine.

How does your work benefit society? 

Through effective communication, I promote values like sustainability, inclusivity, and employee well-being. These initiatives indirectly benefit communities and inspire positive change.

Tell us an example of a specific memorable work you did that is very close to you!

One of my proudest moments was organizing a week-long Global VP event in Chicago during my early Capgemini days. I was just 21 and handling such a massive responsibility was overwhelming but incredibly fulfilling. The trust placed in me and the successful outcome shaped my confidence and career. I remember being asked “Are you still breathing?” and once it was over, I was on Cloud 9. It is a very precious memory I keep close to my heart.

Your advice to students based on your experience?

Explore different opportunities; you might discover hidden passions. Build strong networks—they are as valuable as your knowledge. Stay curious and embrace change; adaptability is key to growth. Lastly, don’t fear failure; every setback is a lesson in disguise.

Future Plans?

I want to continue growing as a storyteller and mentor, inspiring the next generation of professionals. My focus is on sustainability and innovation, driving impactful changes within organizations and society.