Tell us about yourself
Born in small village of Maharashtra – Kochara (Sindhudurg) in 1988. His father wanted him to pursue agricultural studies following his family tradition but he had other plans, aimed with a dream to study art where no one had even heard or dreamt, he came to Pune guided by his sister to study in Abhinav Kala Mahavidyalaya and did his foundation.
This is where he heard of Sir. J.J. Institute of Applied art, the land of artists in Mumbai.
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He got in with merit, during the third year after winning a inter college competition – Vignettes for the brand Taj Holidays amongst all colleges. He was awarded a internship with Ogilvy. Which opened a whole new world of advertising for him. After which he did ATC Photography part time course for 1 year which led to him becoming the finalist – CAG Filmmaker of the year, in the final year of graduation. After completing graduation he set out to work with TBWA\ India. Followed by Ogilvy & Mather, Mumbai .
He has worked for clients like Nissan, Raymond, Standard chartered, Datsun, IDFC, Lenovo smartphone & laptop, IPL Mumbai indians, TATA Sumo, TATA Safari, Nutrela, Dulcoflex, Kirloskar, Onida, Brooke bond, Reliance, Star, Vodafone, BJP, LYF Smartphone, Ongo.
How did you end up in an offbeat, unconventional and cool career such as Advertising?
Since childhood , I had this urge to prove to people that art has a career and my passion for it will take me places. It was precisely in third year of jj when I won Vignettes ( A inter college competition) where I got an internship at ogilvy. I realised, this is where I have to come back, the glamour, the creative pressure, the blossoming of ideas and pitches of victory everything felt like a dream. “Advertising is based on only one thing – Happiness ” – Madman . So, bringing Happiness to people is a pretty damn good job.
Did you attend school for fine art or design or Communications?
Yes, Sir. J. J. Institute of Applied Art, Mumbai. (2008-2012)
You have won so many awards etc. How has that impacted your career?
I have been part of the Ogilvy Hero Award. But in a literal sense awards are just appreciations that advertising people get from another set of successful advertisers. They do not mean it is a successful ad.
Do you think brands whose advertising wins awards, do well in the market?
If brands focus on to achieving people’s love and not awards. Definitely, they will do well in the market.
Were there any particular role models for you when you grew up?
My elder sister – Namrata. From the place that we come from education is difficult, girls education is a fight against society. My sister did her MBA in finance against all odds and although she is not related to my field, she paved me a way to fight for education, fight for being better, fight against the society, to find what I love and live my dreams. Also my Aai & Papa who have stood like a rock, beside me supporting my dreams.
Who was the most influential personality on your career in Advertising?
All my Role models are Indian for the mere fact that they have done pathbreaking work for india and have truly understood the psyche of the Indian audience. Namely like Piyush pandey, Rajiv rao, Kalpesh Patankar and some many more wonderful ad gurus.
Where do you get your inspiration from?
I come from the common part of India, where my childhood has been raw and free away from technology, away from stress. My inspiration lies in my roots If my creative has been inspired by them , they will definitely connected.
Tell us something about the work environment at your agency…
Ogilvy. What can I say! Is the best learning place in advertising. When I completed my graduation from Sir. J. J. Institute of Applied Art, That time I Have feeling I learned something which will remain for my life, I felt same after ogilvy.
Do you have any kind of a program to nurture and train young talent?
I Want to take all the young talent together under the same roof with clients & creative professionals to come out with practical creative solutions on social issue. Which can really make a difference in our society.
What about new and young film makers/photographers? Do you consciously keep looking for newer talent and try someone completely new?
New young talent, always comes to the eye without looking. Also, traditional filmmakers / photographers can’t break the barriers which young people can.
What do you think of the state of Print advertising right now. At least here in India, the released work is most often too sad?
Yup , it’s true that nowadays brands are ignoring print media. It is going for the digital world. But look at how Apple is giving print a new meaning to print in the country.
Any notable digital campaigns?
I believe in real work. So,will mention Mumbai indians. I am working for the past 3 seasons on IPL Mumbai Indians campaign. Owing to the crazy stuff we are doing, mumbai indians online fan following has reached more than 10,000,000.
What advice do you have for aspiring creative professionals?
After working for almost 4 years at Ogilvy, I felt everyone has great ideas, but very few of them strongly believe in them. No matter what people think about those ideas, those ideas make it to the award shows and makes the agency recognisable, all solely because of one’s simple belief in them.so, “belief is everything”.
What is your dream project?
I want to make one social platform where people from India- pakistan come at one place & share their views. Discuss each & every problem without political pressure. None of us have chosen them as our enemy. so why are we fighting?
Mac or PC?
Who would you like to take out for dinner?
What’s on your iPod?
From A.R Rahman to Omi. I am a travelling soul so is my music, it travels as I hear more everyday.