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Please tell us about yourself?
Currently I am in Mumbai. I grew up as a child in the city of Nagpur till my graduation in Architecture. Then I moved to Delhi for a year and worked with an Online Graphic Studio related to architecture. After that I joined National institute of Design, Ahmedabad in 2007 and did my masters in Product design. But I practice Graphics Design since it keeps my senses alive to perform as a Product designer unlike them who loose the track of aesthetics and semantics while practicing in mass production driven industries.
Presently I am finishing my Project in a Corporate (Godrej And Boyce Mfg. Ltd.) in collaboration with National Institute of Design. I have plans for freelancing with some NGOs and production houses. I love my job because I am passionate about learning and exploring.
‘Abstraction’ and ‘finding Indian essence’ these are the two favourite dimensions I love when I design.
How did you end up in such an offbeat, unconventional and cool career?
I don’t remember since when I had a brush in my hand, (may be I was born with one) but in a real sense I realised my Graphic design skills and started strengthening it since my 10th standard. I further got the hang of it in my Architectural education and I am still learning every day from all possible sources.
What are you doing currently?
Iam currently employed at Wipro. I was their lead designer for Wipro Unza products. Iam currently responsible for Design and development of office furniture and chairs, concept development and design of FMCG – packaging
Can you tell us about your future plans?
I would like to work for Rural Signage Designs. And the most fascinating thing for me to work will be Graphic Design for Blind / visually Impaired People. But I think before that I must deal with designs for children and differently-able people. I have worked in the domain of Rural Graphics Design in mobile application. It was a Nokia-USID 2008 competition, where my design was awarded as a national level winning entry for a Mobile application for Indian farmers.
Some advice I would tell my peers?
keep learning and keep iterating. Never stop because everything around us is changing; and that’s what is one of the most important things I’ve learned. Another thing that I think is important is communication, discussions and listening to as many perceptions as possible about a design and then acting according to the context demands.
Prof. Chaula Patel (NID) formally taught me about the Graphic Design. But books are my Primary Gurus.
I relate things to some unrelated things. It helps in breaking the brain pattern and let me think and metaphorise the contents. That’s one of the creative thinking method I’ve learnt from an Indo-German, Universal design workshop.